ShowRave Journal
Explore practical Event Marketing ideas, and guidance.
Selected posts and guides from this topic.
Direct email is consistently the highest-converting channel in an event marketing campaign. The sequence, timing, and segmentation that turn a mailing list into reliable early sales.
Discount codes are one of the most underused tools in event promotion. How to use them strategically: audience exclusives, partner codes, scarcity signals, and when a code converts better than a price cut.
Coupon codes and affiliate links each work alone. Together, they create a measurable, incentivised promotion channel with two-factor attribution that outperforms either tool used in isolation.
How to set up and run an affiliate programme for ticket sales: why it outperforms most advertising, how to structure commissions, who to recruit, and how to track performance.
A first-time buyer is one decision away from becoming a regular. The post-event sequence, the communication timing, and the early access tactics that turn one visit into a relationship.
No followers does not mean no buyers. The three tools that generate ticket sales without a personal social media following: passive discovery, affiliate networks, and coupon codes for specific communities.
The first 24 hours of ticket sales set the social proof tone for the entire campaign. The exact sequence that turns a launch into a sold-out Early Bird and a social proof machine for every subsequent sale.
A platform-by-platform guide to promoting your event on social media in 2026: what actually works on Instagram, TikTok, Facebook, and LinkedIn, and how to turn your attendees into part of the campaign.
Corporate event promotion is different from public event marketing. A guide to reaching the right professional audience, using LinkedIn, email, and partner channels effectively, and tracking which promotion actually drove registrations.
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